Never mess with cultural influences of multinational on developing countries and here are the reasons: WHY?

Multinational firms have presence all over the world, Many countries welcome them as an opportunity for the prosperity and development of the country, whereas some countries take them as a threat to local business and resources. There are various reasons for the businesses to move to the different parts of the world. Some enlarge the business in search of the cheap human labour whereas others go targeting the local raw materials and resources. 

On one hand, they may provide plenty of job opportunity to the locals and pay huge revenue for the government which may eventually help in the development and prosperity of the nation. On the other hand, there might be threat to the local culture and tradition. People might be easily fascinated and diverted from their culture to the foreign culture commonly said western culture. Even sometime local business might be in shadow because of their large coverage and budget. For example, if McDonald goes to Nepal, it will certainly affects to the local business who are offering local taste and culture to the native people. 

Glocalization has become the common trend in the present world. The multinationals wants to expand the business by localizing their products and service as a respect to the local culture and for sustainability of the business in that area. For Example if McDonald operates its business in India offering same menu and food quality taste like in the UK, it may not get more customers as expected. So while entering into the new market, the business companies needs to modify themselves to local preferences, culture and customs. The business practice models that are in practice in Europe and the USA may not be applicable in Asian countries because they have different living culture.

                        PC:N V Vijayakumar(2018)

Here are some of the tips for multinationals who operate business around the world.

1. Respect the religion and culture of that country.

2. Never try to divert the local taste.

3.Cross-cultural understanding, along with local market knowledge.