Globalization and culture "A shocking fact"

 Modern human beings have experienced thousands of distinct cultural practices all around the world. Because of the globalization, various cultural practices have gone viral. As it is human nature to experience and practice new cultural trend, it became a matter of interest for common people whereas multinationals see it as an opportunity to expand their business. The famous american coffee house company Starbucks coffee culture is no more American it's the world culture. whether you drink latte in London, Japan, India or Dubai its the same. The famous technology company Facebook has its presence almost in all individuals hand, which has became a distinct source of cultural transmission. The fashion trend, food culture, people`s changing lifestyle has boundless limitation and flows like a river impacting the local taste. 

                                

The famous global brands  Coca cola, Mcdonalds, KFC, Toyota, Nike etc. have their presence in most countries around the world. People have great concern and care for them, There are various reason for the popularity of those brands. Firstly, most of them are widely consumed by westerners, They are supposed to be the best one. Those brand have enough resource and capabilities to have wide media coverage and celebrity endorsement.

But have we ever thought of our local culture and brand? Do they contribute to our nation and economy? Where the money goes? Are we taking them for granted? 

Before globalization, each nation, territory or tribal group have their uniqueness. They were happy to present their culture and identity. As we know, culture moves to multidirectional movements and leads to reallocations of human beings, artifacts and ideas. The global business practices of globalization and outsourcing has contributed to make the heterogeneous group with different cultural practices and ethnic identity. Which ultimately leads to the clash of culture and dominant culture rules the world. For example before Mcdonald's entry in the country people were happy to consume local foods and praise the unique taste but now they prefer to go to Mcdonalds and criticize the local food. What made them to divert their mind? its CULTURE. 

   As we know time is changing so as the human needs demands and expectation. The day will come where people will again go back to history and revitalize the traditional tribal identity, food cuisines, fashion trend and practices.